Although the chances of kids seeing this ad are low, the ad still works because of how it caters to a segment that is often missed out on other ecommerce home pages.Īs any online publisher should on Black Friday, CNET’s black friday campaigns involve doing all the research you wanted to do but never got around to doing. This particular banner, which offers their flagship Kindle product in a kids edition targets adults, but encourages them to remember a very important part of their lives: kids. Carousel banner ads display the various offers they have put together for the sale. We took at look at Black Friday campaigns around the interwebz and in emails to find trends and ideas that you can add to your marketing strategy.Īmazon’s Black Friday campaigns reach you the moment you land on their website. Now the focus on building great online marketing campaigns and targeting the right audience is more than ever. In 2016, Physical visits to retail stores are predicted to decline, with only 27% of the population planning to go to a store. For marketers, the holiday season means the promise of enhanced sales, great numbers and a lot of work to put together the right campaigns online and offline to keep holiday shoppers happy. The holiday season has begun and with it comes the promise of laughter, love, celebration and of course, drunkenness, shopping, and great deals, An estimated 44% of American consumers say they’ll shop in stores or online the day after Thanksgiving.
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